Analysis Machine · CPG
Promotions, baseline, and the weekly number.
One engine for promotion effectiveness before the spend is committed, weekly account performance, and a forward view that feeds S&OP.
Today, that number takes a week.
Replace the spreadsheet week, not the planners.
A week of spreadsheets before anyone can ask.
The weekly number, asked for and answered.
A promotion signed off on last year’s calendar.
Modelled before the spend is committed.
Four versions of the same account figure.
One definition, approved, reused everywhere.
An analyst rebuilding the same view each Monday.
A standing question anyone can ask.
A forecast that contradicts the reporting.
Scenario and reporting run on the same rules.
A migration before anyone can ask a question.
Your estate as it is, read where it lives.
Definitions that differ by whoever built the report.
Described once, approved, then reused every time.
Already running inside household-name CPGs.
In daily use across major retail accounts, answering the commercial questions the account teams actually ask: promotion effectiveness before the spend, the weekly number, the baseline nobody had time to re-fit. Without a Palantir-sized programme to get there.
980 → 40
One legacy report re-modelled from 980 measures to 40, surfacing calculation errors that had sat unnoticed.
5×
Price elasticity re-fit on the business’s own retail data came back roughly five times the textbook default.
20 min
A full weekly account report, produced by one team while the others were still on the road.
CPG features
Six features, working together.
01 / Ask
An account manager asks about promotions. In plain English.
Ask which promotions made money, which retailer is behind plan, or what the baseline was before the deal — in plain English.
02 / Describe
Your promotional calendar, your trade terms, your definitions.
Write down what incremental means, how forward-buy is netted off, and which retailer hierarchy is real.
03 / Connect
Retailer POS, distributor feeds and shipments, read where they sit.
Read retailer POS, distributor feeds, shipments and finance where they already sit.
04 / Build
A promotion review becomes the account team’s standing view.
Turn a promotion review into the account team’s standing weekly view.
05 / Model
Model the promotion before the spend is committed.
Test depth, duration or retailer mix against how the accounts actually behave before committing spend.
06 / Trust
Every number traces to the retailer data behind it.
Trace every number to the retailer feed, week, baseline and approved rule revision behind it.
Architecture
Runs in your account. Reads, never writes.
Runs where you do
Your cloud account, your region, single tenant. We deploy into it and hand over the runbook.
Reads, never writes
Read-only against your warehouse and source systems, under the permissions you already maintain.
Described up front
Your business held as an ontology, reviewed and approved before anything runs on it.
Traceable
Every answer shows its query, its sources and the revision that produced it.
Testimonials
“The team without it produced nothing that week. The team with it had the full weekly report in about twenty minutes.”
“We found calculation errors that had been sitting in a report nobody questioned for years.”
See it working
Two ways to take it for a spin.
01 · Watch
Watch a walkthrough
Fifteen minutes, on our data. What a question looks like going in and an answer coming out, end to end.
Watch the video02 · Meet
See it live
We can tailor a presentation to your business. Share your data schema with us and it’ll feel like home.
Start a conversation.
Tell us the CPG question your team cannot answer today. We’ll show you what the layer would need to answer it.
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